Customer Support Advertising Bloomberg Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Customer Support Luxury Emergency? Now You Can Get Gucci Delivered in 90 Minutes by Farfetch launches on-line, in-store tech for luxury brands Smart display wracks, mirrors and holographic shoes featured Thanks to a partnership with London-based fashion technology company Farfetch , you can soon get Gucci clothing and accessories whisked to your door within 90 minutes. Farfetch announced the partnership Wednesday, as the company showcases what its calling "The Store of the Future" -- software and devices that aim to help luxury brands gather more information on customers in stores and online. Customers will be able to shop for select items of Kering -owned Gucci goods via Farfetchs app and website, and have those orders fulfilled within 90 minutes from Gucci stores in London, New York, Dubai, Los Angeles, Madrid, Miami, Milan, Paris, Sao Paulo and Tokyo. The Gucci collaboration with Farfetch comes as competition heats up in online luxury. In a call with investors Tuesday, LVMHs chief financial officer Jean-Jacques Guiony said the worlds largest luxury group would be the latest to ramp up multi-brand e-commerce, considering a new site for its luxury department store Le Bon Marche. "Retailers need a way to collect information about their customers while they are browsing in-store, just as they collect data from online searches," Jose Neves, Farfetchs founder and chief executive officer, said in a statement. Founded in 2008 as an e-commerce platform for luxury boutiques, Farfetch has increasingly positioned itself as a technology provider working directly with high-end brands. In March, it launched the e-commerce portal for high-end shoe designer Manolo Blahnik, pushing into a space where competitor Yoox Net-A-Porter Group SpA has been a leader, operating white-label websites for brands including Armani . Among the in-store technologies Farfetch is showcasing is a scanner that will enable customers to "log-in" with a smartphone when they enter a store, allowing a sales assistant to view the customers profile, including what items they may have bought previously or saved to a wish list in the brands online store. Exclusive insights on technology around the world. Get Fully Charged, from Bloomberg Technology. Sign Up A clothing rack has been designed to record what items the customer picks up, storing the item on an app on the customers phone as well as for the retailer. The customer can later swipe left or swipe right to move items to a wish list.
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